From fastcompany:

Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.

Why Storytelling  Is The Ultimate Weapon

  1. beethovensdream reblogged this from fastcompany
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  3. bookwormbreakfast reblogged this from fastcompany and added:
    I find it interesting that the first thing this article does is say that anecdotal evidence is not enough…to prove the...
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  5. chunkybrain reblogged this from fastcompany and added:
    Why Storytelling Is The Ultimate Weapon fastcompany: Until recently we’ve only been able to speculate about story’s...
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  7. rocknlobster reblogged this from carabas and added:
    I very much look forward to more science regarding the impact of myth, stories, and traditions on the mind. Joseph...
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  11. comunisfera reblogged this from fastcompany and added:
    No es que las historias vendan; tampoco me gusta considerarlas persuasivas. Queda mejor expresado diciendo que las...
  12. alissawilkinson reblogged this from fastcompany and added:
    From
  13. harold-christ-archive reblogged this from waltzingtothemuzak and added:
    understanding comics was one of the first comic books i ever read (even before hopeless savages). what i remember most...
  14. waltzingtothemuzak reblogged this from fastcompany and added:
    I’m going to buy this book soon: http://www.amazon.com/Understanding-Comics-The-Invisible-Art/dp/006097625X/ref=lh_ni_t...
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